"My job is to impress your customers
and make your competitors jealous."

-peter harter, lead designer & founder

web design

We design new sites and make old sites look like new. Let’s work together to create a modern, fresh image for your business. It can all happen faster than you think. Give us a call to learn more!


We’ve created thousands of products for online stores over the years. Every ecommerce website we design is responsive to all screen sizes and works perfectly on mobile devices.

graphic design

Need help creating e-newsletters or sales flyers? Maybe your business cards need a little updating. Whatever it is, keep us in mind. You’ll already know the quality of work to expect.


Always getting writer’s block? Whether you don’t have the time or simply have better things to do, we can do the thinking for you. Our background covers digital media, newspaper, magazines, and radio.


We operate on caffeine and creativity. Get us the info and pictures we request and your site will be ready in no time! If you don’t have the drive to gather up photos or write up the body text we can do it for you. Luckily for you, we think sleeping is overrated.


Your business is our business. We immerse ourselves in the industry and review your competitors’ websites. Its easier to see what others do right and change what they do wrong. Everything from branding, photos, and text font is chosen for one specific reason, to engage your customer.


As part of our services, we include a Search Engine Optimization tool that allows us to add keywords and edit how your website and page descriptions will appear in a Google search. There’s no reason to invest time and money in your site and then not be found in a local search.


First impressions mean a lot. No one talks about second impressions. Our websites give your business a fresh new look. A chance to brand yourself and reach out to new customers that match your vibe.


We don’t believe in “sink or swim.” We teach you to swim so you don’t sink. Every website is paired with a 1-2 hour training session. We keep it easy for you. Push these buttons. Don’t push anything else. Edit this section. Hit save. There’s more to it, but you get the idea. Simple text and image changes can be done by you or your staff. Not your thing? Ask us how we can help maintain your site throughout the year.


Anything new can be overwhelming. It has taken a long time to learn the ins-and-outs of websites. We are here to answer any questions you have as you first get started. We also show you additional learning resources. Some of our clients learn the bare essentials, others have someone on staff take charge, while most of our clients simply contact us to make any changes or edits. Either way, we’re here to help!




My name is Peter and I’m the owner and Creative Director at Reef Break. My wife and I also run FreeRide Surf and Skate Shop in Gainesville, FL. I know what its like to have a retail shop with overhead and the evil of having to price match an online store on the other side of the country to save a sale. The ups and downs of small business continue to be a part of my daily life so I get it…believe me, I get it.

Before retail, I was immersed for nearly 15 years in radio, newspaper and magazine publications helping businesses create clever ads that worked. I’ve won multiple awards on regional and national levels using ideas that grab people’s attention whether it’s serious or hilarious.

For me, working on websites are a culmination of everything I enjoy doing in advertising and marketing. A mix of all media. It’s also the first time I can help small businesses compete at the same level as larger companies with huge marketing budgets. It’s a struggle to prove how other forms of advertising perform, but you can be reassured that a well designed website is always working for you.

My job is to figure out how to make you better than your competitor. My job is to make your competitors jealous. My job is to make your friends and customers say “WOW!”

Your website is more than just a one day ad in the newspaper or a 30 second ad on the radio. It is literally your store front to customers visiting for the first time. This is your first impression. This is a future sale or a potential lost customer.

Let’s do it right this time. Let’s collaborate together from the ground up and create that first impression together.

Peter Harter